The Professional Edition
The Professional Edition builds upon the basic benefits of the Personal Edition. It's for agents who want to be proactive in managing prospects from lead generation to lifetime contact with the help of the Internet. The Internet will never be able to replace the personal relationship you can build with a consumer. However, you can use the Internet and The OnlineAssistant to stay in touch with them. The OnlineAssistant will allow you to stay in touch in a consistent manner without you having to do the work or even remember to do it for as long as you want.

Think about all the people you spoke with in the last year about buying and selling real estate. Now, think about how many of those people ended up buying or listing with another agent simply because you were not able to keep in touch. If your an active agent there are probably half to a dozen or more people you spoke with in the last year that bought or listed with another agent. That's tens of thousands of dollars in lost commissions out of your pocket because you could not afford to stay in touch with them. 

Studies have shown that 10% of consumers that contacted a Realtor bought or listed a property within two months. But, another 30% did the same within one year. Another fact, 88% of repeat homebuyers sell their homes at the same time they buy their new home and move within 10 miles of their existing home. Why are these number important. They uncover the opportunity The Professional Edition lets you exploit. It's the guaranteed way you can out-think, out-perform, out-service and out-earn you competition. Most agents are always scrambling to find the 10% of people that will buy within two months. The Professional Edition user's do not have to scramble. They are able to keep in touch with virtually 100% of the people they come into contact with.

Eventually the 30% of people that buy or list within one year do so. The Professional Edition lets you keep in touch with them in a consistent manner by automatically emailing them with properties that meet their needs. But, another big question The Professional Edition helps you answer is, "Who are the 30% of the people that will buy or list within one year?" If at first thought you think that the ability to simply email all your prospects a daily list of the new properties that come on the market is a huge time saver, you are right.

With The Professional Edition, most of our customers are working with over one hundred prospects. There is no way you can physically keep in touch with that many people. The OnlineAssistant can help send the daily emails with property updates to them. But, the reality of the internet and the secret to using the Internet to increase your income is for you to build a personal relationship with a prospect. Not big a secret, right? It really isn't, but most agents that start to use the Internet in their business sometimes feel there will be some magic formula.

We've been providing our solution to agents for over five years and we can not stress how important it is to stay in touch with and develop a personal relationship with not only the 10% of people that will buy or list within thirty days but the 30% that will buy or list with one year. 

It's nice to simply say 30% of the people that contact you will buy or list within one year, but how do you know who the 30% are? After all, the vast majority will never do anything and will simply waste your time if you spend too much of it with them. This is where one of the most powerful benefits of The Professional Edition comes to the rescue. When a consumer visits your Professional Editon web site, they will have access to over 30 pages of information geared for buyers and sellers. Plus, they will have access to hundreds or thousands of pages of listings. (You have the ability to determine what listings they have access to. You can restrict them to certain towns, price range and property types. You can also control if they can see the address.)

The Professional Edition tracks every page they look at and when they looked at it. You have access to various Activity reports that can show you who was on your web site within a certain time frame and what they looked at. You can also look at all the pages and property lisitings  a particular prospect viewed.

Every night we take all this information and run it through our proprietary activity ranking formula. The result: All your prospects are placed into one of five groups. If a prospect is in one of the bottom two groups, you should not spend any personal time trying to follow up with them. If you have extra time, you may want to contact the people in the middle group.

You will want to contact and develop a personal relationship with all the people in the top two groups. Compared to the other prospects on your site, they are your top ones. It is our experience that if you do not have a close relationship with someone that is in one of the top two groups, then they are most likely working with another agent and simply using you for free information.

If you are not willing to contact, followup and develop a personal realtionship with the people in the top two groups, then we can honestly say that you will not get the complete benefit out of the Professional Edition. You may want to consider The Personal Edition.